Healthy Skepticism Library item: 3143

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

French TA.
Commercial approach of pharmaceutical industry
BMJ 1983; 287:1632

Abstract:

Over the years the pharmaceutical industry has been excluding pathologists from industry funded activities. This shows that the industry is only interested in sponsoring postgraduate education to those who are potential prescribers.

Keywords:
*letter to the editor/United Kingdom/corporate funding/continuing medical education/CME/PROMOTION DISGUISED: SUPPORT FOR CME

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963