Healthy Skepticism Library item: 3142

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Deitch R.
The government and the activities of the pharmaceutical industry
Lancet 1983; 2:1432-1433

Abstract:

(Limited to parts of article dealing with promotion.) In the United Kingdom, the pharmaceutical industry spends about £180 million a year on promotion. The government is going to cut the allowable percent of sales that can be used for promotion from 10 to 9%. This cut is expected to reduce expenditure on sales and promotion by 25%, in cash terms.

Keywords:
*news story/United Kingdom/promotion costs and volume/VOLUME OF AND EXPENDITURE ON PROMOTION