Healthy Skepticism Library item: 3138
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Breslow RA.
Junk mail
New England Journal of Medicine 1983; 308:1168
Abstract:
The author saved and analyzed all of the unsolicited mail he received in a one year period.
Keywords:
*letter to the editor/United States/direct mail/EVALUATION OF PROMOTION: DIRECT MAIL