Healthy Skepticism Library item: 3137
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Beardshaw V.
Prescription for change: Health Action International’s guide to rational health projects
1983;
Abstract:
Chapter 6 describes problems in drug promotion and gives instructions to consumer groups about how to address these problems.
Keywords:
*educational intervention/general public and consumers/EDUCATING ABOUT PROMOTION: CONSUMERS AND PATIENTS