Healthy Skepticism Library item: 3135

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Avorn J, Soumerai SB.
A new approach to reducing suboptimal drug use.
JAMA 1983 Oct 7; 250:(13):1752-3

Abstract:

(Limited to parts of article dealing with promotion.) After medical school for most physicians, drug education is heavily dominated by the promotional efforts of the pharmaceutical industry. So sophisticated and effective are these efforts that it is easly to forget that their main purpose is to increase product sales.

Keywords:
*editorial/United States/source of information/doctors/continuing medical education/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Anti-Bacterial Agents/administration & dosage* Child Cost-Benefit Analysis Drug Information Services Humans Prescriptions, Drug/economics*