Healthy Skepticism Library item: 3128

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Budiansky S.
Drug promotion: FDA steps in
Nature 1982 Aug 26; 298:784-785

Abstract:

The Food and Drug Administration has issued a list of recommendations to deal with the problem of preapproval promotion of new drugs. The agency said that it will object to any advertisement that makes claims of safety and efficacy even if the new drug is not specified. On-the-other hand, if the name is specified advertising copy may not suggest the drug’s indications, uses, safety or effectiveness, nor may any other advertisements or even the graphics that appear. Another loophole that concerns the FDA is preapproval promotion of drugs at scientific meetings.

Keywords:
*news story/United States/Food and Drug Administration/FDA/regulation of promotion/new drugs/preapproval promotion/PROMOTIONAL TECHNIQUES: PREAPPROVAL PROMOTION/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION Advertising* Drug Industry* United States United States Food and Drug Administration