Healthy Skepticism Library item: 3116

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rheinstein PH.
A head start, a broader audience, and an emphasis on difference: The new frontiers of prescription drug promotion
Food Drug Cosmetic Law Journal 1982; 37:330-335

Abstract:

This paper presents an update on promotion prior to New Drug Application (NDA) approval, direct-to-consumer advertising of prescription drugs, comparative prescription drug claims, and the activities of the Food and Drug Administration’s (FDA) Committee on Patient Education (COPE).

Keywords:
*analysis/policy statement & guideline/United States/