Healthy Skepticism Library item: 3114
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
O'Brien WM.
Alleged direct promotion of prescription drugs to consumers.
N Engl J Med 1982 Jan 21; 306:(3):181-2
Abstract:
Boots Pharmaceuticals has launched a direct-to-consumer advertising campaign to promote Rufen, its brand of ibuprofen. The campaign is based on the price of Rufen compared to other brands of ibuprofen. If physicians switch drugs based on patients’ requests it may be dangerous.
Keywords:
*letter to the editor/United States/Boots/Rufen/ibuprofen/direct-to-consumer advertising/DTCA/consumer drug prices/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS
Advertising*
Drug Industry*
Great Britain
Ibuprofen
Prescriptions, Drug*
United States
