Healthy Skepticism Library item: 3109

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McMillan JH.
Information about medicines
New Zealand Medical Journal 1982; 95:674-675

Abstract:

A survey of 1700 doctors found that over 90% see sales representatives and most agreed that representatives are a good source of information on medicines but are overbiased toward their own products. 60% had heard of the New Zealand Institute of Medical Representatives.

Keywords:
*letter to the editor/*analytic survey/New Zealand/ New Zealand Institute of Medical Representatives/ sales representatives/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION