Healthy Skepticism Library item: 3108

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lanier B.
Drug company advertising to the public
JAMA 1982; 248:1163

Abstract:

Doctors are being employed to go across the U.S. holding conferences for reporters about new products. This practice may be the result of not allowing companies to advertise directly to the public. A barrage of propaganda may be unleashed on the public under the guise of patient education or public information.

Keywords:
*analysis/United States/direct-to-consumer advertising/doctors/quality of information/DTCA/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING