Healthy Skepticism Library item: 3104

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Defesche CL.
Alleged direct promotion of prescription drugs to consumers
New England Journal of Medicine 1982; 306:182

Abstract:

The Boots campaign for Rufen was designed to offer the drug to patients at a lower price than other brands of ibuprofen. Boots’ program was made exclusively to the medical and pharmaceutical professions.

Keywords:
*letter to the editor/United States/Boots/Rufen/ibuprofen/consumer drug prices/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS