Healthy Skepticism Library item: 3102

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cohn JN.
Science and advertising.
Circulation 1982 May; 65:(5):839-40

Abstract:

Advertisers can be biased by preferentially citing studies that support their product. In recent years industry has assumed the support of considerable scientific research and has taken a lead in financing postgraduate education. When the cause is honourable advertising may be appropriate and necessary. The challenge facing doctors is to establish a comfortable relationship between science and advertising.

Keywords:
*editorial/value of promotion/continuing medical education/relationship between medical profession and industry/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM/PROMOTION DISGUISED: SUPPORT FOR CME Advertising* Publishing Science*