Healthy Skepticism Library item: 3094

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Richter R.
Pesticides and pills: for export only Part two: pharmaceuticals
1981 Oct 24;

Abstract:

The show focuses on marketing and promotion of drugs and compares developing countries and the United States. Commercial drug compendia in developing countries have outrageously exaggerated descriptions of drugs compared to the United States Physicians’ Desk Reference. Among the most heavily advertised products in many developing countries are so-called vitamin tonics. Doctors in developing countries rely heavily on sales representatives for their information.

Keywords:
*analysis/developing countries/source of information/quality of information/commercial compendia/United States/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES