Healthy Skepticism Library item: 3093
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Pazderka B, Rao RC.
Market share competition in the Canadian prescription drug industry: a comparison of several therapeutical markets
1981 Sep;
Abstract:
In the Canadian market, promotional spending is the most important determinant of market share.
Keywords:
*mathematical modeling/Canada/promotion costs and volume/ market share/INFLUENCE OF PROMOTION: MARKET SHARE