Healthy Skepticism Library item: 3088

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tennent RB.
Trade representatives
New Zealand Medical Journal 1981; 93:314

Abstract:

The letter recounts the doctor’s encounter with a representative of a market research company who was doing a survey for a pharmaceutical company. It also includes the guidelines that the doctor’s health centre uses for seeing sales representatives.

Keywords:
*letter to the editor/New Zealand/sales representatives/regulation of promotion/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS