Healthy Skepticism Library item: 3081
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Mark JA, Honigman B.
The weight of evidence
New England Journal of Medicine 1981; 305:175
Abstract:
The weight of the advertising section in the New England Journal of Medicine went up 18.6% from 19789-1980 compared to a 3.4% increase in the weight of the text. The advertising/text ratio was 14.7% greater at the end of the three year period.
Keywords:
*letter to the editor/United States/New England Journal of Medicine/journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS