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Healthy Skepticism Library item: 3038

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Johnston TS.
Provision of medicines in Ecuador.
Lancet 1980 May 17; 1:(8177):1073-4


Abstract:

Part of the drug budget in Ecuador goes on expensive, non-essential, or unsafe proprietary medicines, while many drugs considered necessary in developed countries are unavailable. The promotional activities of pharmaceutical companies are unchecked and objective drug information in scarce.

Keywords:
*analysis/Ecuador/quality of prescribing/pharmacies and pharmacists/starter packs/developing countries/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES Drug Industry/standards Drug Labeling Drug Storage Drug Therapy/standards* Drug Utilization* Ecuador Education, Pharmacy/standards Humans Legislation, Drug*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963