Healthy Skepticism Library item: 2912

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Stetler CJ.
Advertising of prescription medicines.
Journal of Drug Issues 1976; 6:(1):34-42

Abstract:

Speaking on behalf of the pharmaceutical industry, Mr. Stetler does not believe that advertising unduly influences a physician’s prescribing practices. Rather, it provides him with new information to be further explored, usually in consultation with colleagues, and permits him to easily compare the claims of one product with others in the same therapeutic categories. The paper also outlines legislative proposals for controlling specific promotional practices which the industry deems unacceptable.

Keywords:
*analysis/United States/prescribing behaviour/FDA/Food and Drug Administration/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OVER-THE-COUNTER MEDICATIONS/REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATIONS, CODES, GUIDELINES: INDUSTRY SELF-REGULATION