Healthy Skepticism Library item: 2822

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Seidenberg R.
Images of health, illness and women in drug advertising
Journal of Drug Issues 1974; 4:264-267

Abstract:

Dr. Seidenberg has written extensively on the area of drug promotion, with particular emphasis on the derogatory depiction of women in advertising campaigns and on the expansion of the definition of illnesses requiring drug therapy solutions. During his oral presentation, Dr. Seidenberg produced a slide show of ads and commented on their content. For publication purposes, his remarks were edited to include parts of his written testimony as well as portions of the question and answer session. As a physician he presents some interesting comments on the effects of advertising on doctors.

Keywords:
*analysis/United States/images in ads/women/sexism/medicalization of problems/quality of prescribing/psychotropic drugs/medicalization of problems/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/IMAGES IN PROMOTION: WOMEN/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES