Healthy Skepticism Library item: 2799
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Simpson FO.
Omissions in advertising.
N Z Med J 1973 Jun; 77:(493):412
Abstract:
The author notes that two recent ads for products failed to mention which therapeutic group the drugs belonged to.
Keywords:
Advertising*
Catalogs, Drug
Drug Industry
Drug Labeling
Drug Therapy
Humans
Pharmaceutical Preparations*
*letter to the editor/New Zealand/journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS