Healthy Skepticism Library item: 2105

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: book

Bischoff MB.
Successful pharmaceutical selling: Frank advice from the front lines.
New York: McGraw Hill 1997
http://www.amazon.com/exec/obidos/tg/detail/-/0786312114/qid=1124508662/sr=1-1/ref=sr_1_1/002-4340062-2313626?v=glance&s=books

Abstract:

Provides guidance and instruction on how to survive and win in this highly competitive area. Includes tips and techniques on Resource utilization, Necessary support programs to be successful, Dealing with the issue of managed care and more.

Keywords:
reps techniques