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Healthy Skepticism Library item: 2057

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Shuchman M, Wilkes MS.
Medical scientists and health news reporting: a case of miscommunication.
Ann Intern Med 1997 Jun 15; 126:(12):976-82
http://www.annals.org/cgi/content/full/126/12/976


Abstract:

The public is poorly served by the coverage of medical science in the general press. Scientists and physicians blame the press, claiming that journalists are careless in their reporting, subject to competitive pressures, and ignorant of the scientific process. Journalists accuse the medical community of limiting access to information and erecting barriers to the public dissemination of medical research. In many areas of health news reporting, the underlying problem is an interactive dynamic that involves scientists and journalists. Both parties share the responsibility for accurate communication to the public. This report suggests ways to improve health news reporting, focusing on four problem areas: sensationalism, biases and conflicts of interest, lack of follow-up, and stories that are not covered.

Keywords:
Publication Types: Review Review, Tutorial MeSH Terms: Bias (Epidemiology) Communication* Conflict of Interest Humans Journalism, Medical*/standards Mass Media* Medicine*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963