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Healthy Skepticism Library item: 20427

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

De Houwer J, Thomas S, Baeyens F.
Associative learning of likes and dislikes: a review of 25 years of research on human evaluative conditioning.
Psychol Bull 2001; 127:(6):853-69
http://psycnet.apa.org/journals/bul/127/6/853/


Abstract:

Evaluative conditioning refers to changes in the liking of a stimulus that are due to the fact that the stimulus has been paired with other, positive or negative stimuli. Although evaluative conditioning appears to be subjected to certain boundary conditions, significant evaluative conditioning effects have been obtained using a large variety of stimuli and procedures. Some data suggest that evaluative conditioning can occur under conditions that do not support other forms of Pavlovian conditioning, and several models have been proposed to account for these differences. In the present article, the authors summarize the available literature, draw conclusions where possible, and provide suggestions for future research.

Keywords:
Association Learning* Choice Behavior* Conditioning (Psychology)* Conditioning, Classical Humans Models, Psychological

 

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education