Healthy Skepticism Library item: 20197

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kavoc C
SmithKline Beecham fined in Hungary
BMJ 1997 Nov 29; 315:
http://www.bmj.com/content/315/7120/1397.13

Abstract:

SmithKline Beecham Pharmaceuticals has been fined one million Hungarian florints (£3065) by the Hungarian Consumer Protection Authority and ordered to withdraw advertisements that promote vaccinations against hepatitis B.

The advertisements started appearing in August in magazines targeted at teenagers and on television. According to the national public health commissioner, Ilona Molnár, the advertisements exaggerated the …