Healthy Skepticism Library item: 19894

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Herxheimer A, Collier J
Medicine and the Law: Roussel Convicted of Misleading Promotion
The Lancet 1987 Jan 10; 113-114:
http://www.nelm.nhs.uk/en/NeLM-Area/Evidence/Medicines-Management/References/1987---January/01/Roussel-convicted-of-misleading-promotion/

Abstract:

Report in the series on Medicine and the Law which describes the case against Roussel in which the company was found guilty of misleading advertising in relation to their product Surgam (tiaprofenic acid).

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963