Healthy Skepticism Library item: 19811
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Magazine
Durand M
Reality Check: Is It Newsworthy?
Pharma Exec 2003 Apr
pharmexec.findpharma.com/
Abstract:
Publicizing
clinical trial
results can
backfire if
companies
fail to ask
themselves the
tough questions.