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Healthy Skepticism Library item: 19732

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Broadcast

Ricardo Cardoso P
MED & CINE - Dr. Paulo Ricardo Cardoso: Influência da Indústria Farmacêutica sobre os Médicos
Museu de História da Medicina 2011 Apr 180
http://www.youtube.com/watch?v=Ap1v3XD_69M&feature=youtu.be


Abstract:

Paulo Ricardo Cardoso é preceptor do Programa de Medicina Interna do Conceição, Mestre em Filosofia pela PUCRS, Professor de Pós-Graduação em Direito Médico da Escola Verbo Jurídico.

O Museu de História da Medicina e o Núcleo Acadêmico do Sindicato Médico do RS (NAS/SIMERS) promoveram na quinta à noite (14 de abril) a primeira edição do do Med&Cine, sessão de cinema comentada seguida de palestra científica sobre o tema do filme, que na estreia exibiu o premiado O Jardineiro Fiel, do brasileiro Fernando Meirelles. O evento aconteceu na Sala Rita Lobato do museu, localizada no prédio histórico do Hospital Beneficência Portuguesa (Av. Independência, 270). Próxima edição, dia 19 de maio de 2011 às 18h45 com o filme “Mar Adentro”.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963