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Healthy Skepticism Library item: 19559

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Boniello K
'Face'-off in Prozac ad lawsuit
New York Post 2011 Apr 10
http://www.nypost.com/p/news/local/manhattan/face_off_in_prozac_ad_lawsuit_DjgkvxPe8CLJnO1NfX7V7M


Full text:

This actress doesn’t want to be a pill-popper, not even on television.
A Manhattan woman claims pharmaceutical giant Eli Lilly & Company is giving her high anxiety by using her image to peddle Prozac — without paying her a dime.
Gwendolyn Bucci, 55, says she didn’t know she was a citizen of “Prozac Nation” until February, when she discovered her face had been used in advertising for the decade-old antidepression drug without her permission.
“Lilly has refused to acknowledge any unauthorized usage of the images, [and] refused to stop using the images in its commercials,” the auburn-haired beauty alleges.

Bucci, who lives in NoLIta, is also seeking $450,000 in damages in a Manhattan Supreme Court lawsuit she filed against the company last week.
Eli Lilly did not respond to a request for comment.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963