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Healthy Skepticism Library item: 19403

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tatoulis J, Roberts LM, Mackintosh A-M
Do doctors need to exercise caution when recommending products that bear the Heart Foundation Tick? No
MJA 2011; 194:(6):285-286
http://www.mja.com.au/public/issues/194_06_210311/rob10104_fm.html


Abstract:

James Tatoulis, Lyn Roberts and Anne-Marie Mackintosh argue that the Tick highlights healthier choices

NOThe vision of the National Heart Foundation of Australia is for Australians to have the best cardiovascular health in the world. The Heart Foundation Tick program is a cost-effective,1 population-based approach to improving the health of Australians by challenging food manufacturers and food outlets to improve the nutrition of their products.2

Doctors can be confident that the Tick signposts healthier food choices3 that have been independently tested to meet criteria for health maintenance and chronic disease prevention. The Heart Foundation recommends that products with the Tick be used in the context of a healthy eating pattern; for example, eating Tick approved fish products at least twice a week. Patients with specific dietary needs related to an illness should, as with any condition, seek tailored advice from health professionals.

The Tick has proven to be popular with and trusted by Australians,4 as it provides one clear, easily identifiable symbol that highlights healthier choices without needing to read and interpret nutrition information panels and ingredient lists when shopping in supermarkets or eating out. …

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963