Healthy Skepticism Library item: 19395
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Leffler K
Persuasion or information? the economics of prescription drug advertising.
J Law Econ 1981; 24:45–74
http://www.jstor.org/pss/725202