Healthy Skepticism Library item: 19394
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Hurwitz M, Caves R
Persuasion or information? promotion and the shares of brand name and generic pharmaceuticals
J Law Econ 1988; 31:299–320
http://ideas.repec.org/a/ucp/jlawec/v31y1988i2p299-320.html