Healthy Skepticism Library item: 19171
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Jack A
GSK’s US sales tactics undergo radical change
The Finanical Times 2011 Jan 21
http://www.ft.com/cms/s/0/42cc3cc8-2594-11e0-8258-00144feab49a.html#ixzz1EY16ss00
Abstract:
GlaxoSmithKline will this month scrap payments to its US-based
commercial staff based on individual sales targets, as it attempts to
draw a line under past aggressive marketing…
