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Healthy Skepticism Library item: 19170

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Big stick won’t work with industry sponsorship
MJA InSight 2010 Oct;
http://www.mjainsight.com.au/view?post=big-stick-won%25e2%2580% 2599t-work-with-industry-sponsorship&post_id=1112&cat=issue-15-11-october-2010


Abstract:

A LEADING Australian ethicist has dismissed any need for legislation
forcing the pharmaceutical industry to report all payments to doctors
down to a cup of coffee, saying the “big stick” approach usually does
not work.

Professor Paul Komesaroff, director of the Monash Centre for Ethics in
Medicine and Society, said Australia did not need an Act similar to the
United States Physician Payments Sunshine Act, which requires companies
to report all payments to doctors, from stock options and research
grants down to small gifts…

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963