Healthy Skepticism Library item: 18771

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mackert M, Eastin MS, Ball JG
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
J Med Market 2010 Aug 25; 10:(4):352-365
http://www.palgrave-journals.com/jmm/journal/v10/n4/abs/jmm201026a.html

Abstract:

Direct-to-consumer prescription drug advertising has been asserted to impact the patient–provider relationship, but most research has focused on physicians; this study was an initial examination of the perspective of advanced practice nurses (APNs). Results indicated that APNs were more likely to claim a harmful, rather than helpful, effect on the patient–provider relationship, although the majority held a neutral view. Respondents simultaneously agreed that advertisements could facilitate positive patient behaviors while also creating misinformed and demanding patients.

Keywords:
DTC prescription drug advertising; advanced practice nurses; nurse practitioners; provider-patient relationship