Healthy Skepticism Library item: 18770

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Harrington C, Khanfar NM, Bond DR, Vila I
Utilising the medical literature for market research: Finding new approaches to marketing substance abuse treatment clinics
J Med Market 2010 Sep 24; 10:344-351
http://www.palgrave-journals.com/jmm/journal/v10/n4/abs/jmm201025a.html

Abstract:

Funding and conducting market research is an expensive and time-consuming proposition for small medical care firms. However, all firms must keep in touch with their consumers and referral sources. We propose that the existing medical literature can be a valuable tool for small healthcare firms that need ideas and data to support their marketing programmes. The recent advent of online access to studies from a multitude of scientific researchers can be mined to help small firms. We illustrate our premise with a case examining some strategic planning questions and suggestions for private behavioural health clinics.

Keywords:
behavioural health; market research; substance abuse treatment; medical literature