Healthy Skepticism Library item: 18709
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Lee AL.
The impact of direct-to-consumer prescription drug advertising research-a diffusion of policy analysis.
Health Commun 2010 Sep; 25:(6-7):619-21
http://www.ncbi.nlm.nih.gov/pubmed/20845169