Healthy Skepticism Library item: 18653

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Electronic Source

Silverman E
'No-See' Docs Will Talk To Reps At CME Meetings
Pharmalot 2010 Sep 7
http://www.pharmalot.com/2010/09/no-see-docs-will-talk-to-reps-at-cme-meetings/

Full text:

Here’s a reason to expect drugmakers to lust after continuing medical education. A new survey finds that 71 percent of doctors who absolutely refuse to see pharma sales reps will break down and interact with them or attend presentations sponsored by drugmakers while at a CME event.
“It’s all about personal choice and about being in the mindset,” says Sam Bishop, research director at Pri-Med, a CME provider that surveyed about 1,100 mostly primary care physicians at seven different CME events last spring. “They’re open, in these situations, to gathering information.” Of course, Pri-Med has a vested interest in publicizing the findings – it heightens the value CME has to pharma.
That said, how likely are these docs to make use of what they hear in these settings? The survey found that 40 percent of the so-called ‘no-see’ docs will do so after attending an industry-sponsored presentation and 19 percent will incorporate the info after kibbitzing with a rep.