Healthy Skepticism Library item: 17748

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Orentlicher D.
Prescription data mining and the protection of patients' interests.
J Law Med Ethics 2010 Mar; 38:(1):74-84.
http://www3.interscience.wiley.com/journal/123334064/abstract?CRETRY=1&SRETRY=0

Abstract:

Pharmaceutical companies have exploited health information technology to “mine” data from drug prescriptions and use the data to better target their sales pitches to physicians. This article considers the policy arguments and first amendment implications regarding state regulation of data mining. It concludes that the legislative provisions are desirable and should withstand constitutional challenge.