Healthy Skepticism Library item: 17205
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Silver LS, Stevens RE, Loudon D.
Direct-to-consumer advertising of pharmaceuticals: concepts, issues, and research.
Health Mark Q 2009; 26:(4):251-8
http://www.ncbi.nlm.nih.gov/pubmed/19916093