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Healthy Skepticism Library item: 17165

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Miguelote VR, Camargo KR Jr.
Knowledge industry: a powerful mechanism.
Rev Saude Publica 2010 Feb; 44:(1):190-6
http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S0034-89102010000100021&lng=en&nrm=iso&tlng=en


Abstract:

The paper deals with the pharmaceutical industry’s links to the knowledge industry, through powerful marketing strategies. With the aim of scientifically legitimizing its products, the pharmaceutical industry interferes with the production of medical knowledge. In the form of a mechanism for directing economic interests, it funds drug research, biases its results and stimulates the production and publication of scientific papers. This is a mechanism that threatens important ethical issues: it transforms the process of scientific legitimization into a marketing strategy, compromises the credibility of the process of constructing medical knowledge and encourages distortions of the criteria for evaluating the quality of scientific papers.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963