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Healthy Skepticism Library item: 16625

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

News briefing: 3 September 2009
Natural News 2009 Sep 2; 461:(16-17):
http://www.nature.com/news/2009/090902/full/461016a.html


Abstract:

The week in science.

Policy

Energy strategy: The Indian government has approved a national trading scheme for carbon credits and energy-efficiency certificates that it claims could be worth more than 750 billion rupees (US$15 billion) by 2015. The National Mission on Enhanced Energy Efficiency, one of eight proposals in India ‘s climate-change strategy, is projected to reduce the country’s energy consumption by 5%; a year, and cut about 100 million tonnes of carbon dioxide every year from its current annual emissions of 3 billion tonnes.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963