Healthy Skepticism Library item: 16576
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Olson JE, Wright DW
Academic Emergency Medicine Can Print Pharmaceutical Advertising While Not Compromising Its Mission or Its Integrity
Academic Emergency Medicine 2009 Oct 1; 16:(10):978 - 981
http://www3.interscience.wiley.com/journal/122615070/abstract?CRETRY=1&SRETRY=0
Abstract:
Recently, the editorial board of Academic Emergency Medicine (AEM) has debated whether AEM should begin to accept and print paid advertising from the pharmaceutical and medical device industries (to which we will refer as ‘‘industry’’). Advantages and disadvantages exist for modifying the current and long-standing AEM practice, which actually does not derive from any written policy of the journal. Dr. Chisholm and co-authors have argued against industry advertising.1 In not accepting industry advertising, AEM is currently the ‘‘outlier’’ among other American emergency medicine journals. Indeed, a large number of respected journals, such as the Journal of the American Medical Association (JAMA), Science, and the New England Journal of Medicine all print such paid advertising. On behalf of our opinion group, we assert that AEM should change its practice, allow appropriate industry advertisements, and benefit the Society for Academic Emergency Medicine. These actions would compromise neither the mission nor the integrity of the journal.
We believe that a change of advertising policy will benefit AEM and its readers. We will develop three main themes, which include:
1. How advertising can appear in a biomedical journal, while independence between the journal’s academic contents and the advertising which appears can be maintained.
2. How advertising facilitates improved awareness of new pharmaceuticals and products, a desirable outcome.
3. How advertising revenue could encourage new publishing initiatives by AEM, through an increase in its revenue base…
