Healthy Skepticism Library item: 16565
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Electronic Source
Know my bones goes viral on Twitter
Pharma Marketer 2009 Oct 1
http://pharma-marketer.com/2009/10/01/know-my-bones-goes-viral-on-twitter/
Full text:
In order to prepare for the launch of Amgen’s new osteoporosis drug they have launched a site called “know my bones” and are offering a free book on bone health. Free Stuff Times, a user of Twitter that features free offers from marketers, recently featured Amgen’s guide to bone health in one of their Tweets. Great way to get additional traffic to the site and it would be interesting to see the spike in traffic as a result of this Tweet.