Healthy Skepticism Library item: 16473
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Cavalla D.
APT drug R&D: the right active ingredient in the right presentation for the right therapeutic use.
Nat Rev Drug Discov 2009 Aug 28;
http://www.nature.com/nrd/journal/vaop/ncurrent/abs/nrd2981.html
Abstract:
Drug repurposing, in which an established active pharmaceutical ingredient is applied in a new way – for example, for a new indication, and often combined with an alternative method of presentation, such as a novel delivery route – is an evolving strategy for pharmaceutical R&D. This article discusses examples of the success of this strategy, and presents an analysis of sales of US pharmaceutical products that suggests that this low-risk approach to new product development retains substantial commercial value.