Healthy Skepticism Library item: 16382
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: news
Levins H
Pfizer's Twitter Dilemma
The Advertising Age 2009 Aug 31
http://adage.com/video/article?article_id=138714
Abstract:
PR Chief Bemoans Lack of Federal Guidelines
Full text:
Many marketers are struggling with the new world of Twitter and social media but few face the dilemma of pharmaceutical giants such as Pfizer. Twitter-using consumers are highly interested in their drug products, but their marketing communications are rigidly constrained by federal regulations. While Pfizer has just launched a Twitter site, the company is not exactly sure what it’s allowed to say on it.