corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 16231

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hopkins Tanne J
Wyeth paid ghostwriters to draft articles promoting its hormones, PLoS Medicine and New York Times say
BMJ 2009 Aug 11; 339:
http://www.bmj.com/cgi/content/extract/339/aug11_1/b3288


Abstract:

The drug firm Wyeth has defended itself after court documents seemed to show that it paid a medical communications company to draft articles promoting the use of its hormone replacement therapies.

A news story in the New York Times (www.nytimes.com, 5 Aug, “Medical papers by ghostwriters pushed therapy”) said that the documents on ghostwriting were uncovered by lawyers suing Wyeth and were made public after a request in court from the medical journal PLoS Medicine and the New York Times.

The New York Times story said: “The court documents provide a detailed paper trail showing how Wyeth contracted with a medical communications company to outline articles, draft them, and then solicit top physicians to sign their names, even though many of the doctors contributed little or no writing. The documents suggest that the practice went well beyond the case of Wyeth and hormone therapy, involving numerous drugs . . .

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963