Healthy Skepticism Library item: 16000

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

[In Process Citation].
Bonnemain B.
Hist Sci Med 2008 Oct-Dec; 42:(4):411-6
http://www.ncbi.nlm.nih.gov/pubmed/19579549

Abstract:

Pharmaceutical advertising during the XXth century was related to many subjects, the objective being to amuse physicians. One of the subject was the physician himself and its image throughout history. What can be found is the idea that the physician inherits a long tradition, but he is also able to laugh at himself doing his art.