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Healthy Skepticism Library item: 15968

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Marcovitch H.
How do potential conflicts of interest confuse medicine and public health? How could disclosure of interests work better in medicine, epidemiology and public health?
J Epidemiol Community Health 2009; 63:(8):608-609
http://jech.bmj.com/cgi/content/extract/63/8/608?etoc


Abstract:

The next time you see on the television news that there has been an important breakthrough in medical research, ask yourself some questions. Given that research projects have no precise end, apart from the results appearing in print, why was this news reported today? It is highly unlikely that a journalist stumbled upon a story. More likely it was because a journal or the university or the funder concerned issued a press release, or the researchers themselves did so. In each case there may be conflicts of interest. Journals send press releases as self-promotion, approved by publishers or owners who are always looking for increased circulation; and knowledgeable editors know that stories in the national press lead to increased citations to the original journal article, hence, increasing the impact factor, that Holy Grail of editorial boards.1 2 Meanwhile, journalists may enhance their own careers by making a story seem more important . . .

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.