Healthy Skepticism Library item: 15050
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wakeam E.
Price check! An analysis of direct-to-consumer pharmaceutical marketing.
Acad Med. 2009 Feb; 84:(2):234-5
http://pt.wkhealth.com/pt/re/lwwgateway/landingpage.htm;jsessionid=JXnGdnK3PvmyrmwnMGhPCkNTq59jxwThYKK2pMCZjTTj7LhzmhW6!-2118404334!181195629!8091!-1?an=00001888-200902000-00033
Keywords:
Consumer Health Information/economics*
Consumer Satisfaction
Drug Industry/economics*
Humans
Marketing/economics*
Students, Medical