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Healthy Skepticism Library item: 14946

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: media release

Loukas E.
Sales Through Retail Pharmacies (Twelve months to November 2008*)
IMS 2009
http://view.respond.imshealth.com/?j=fe8a12757c66067471&m=fef31377726304&ls=fdf51577706d027d77137070&l=fe9c1570746204787


Full text:

NORTH AMERICA $225.5 billion up 2%
U.S.A. $208.7 billion up 1%
CANADA $16.8 billion up 6%

EUROPE (TOP 5) $114.6 billion up 1%
GERMANY $35.2 billion up 4%
FRANCE $30.7 billion up 0%
UK $16.0 billion down 2%
ITALY $17.2 billion up 1%
SPAIN $15.3 billion up 4%

JAPAN (including hospitals) $66.7 billion up 2%

LATIN AMERICA (TOP 3) $24.4 billion up 9%
BRAZIL $12.5 billion up 11%
MEXICO $8.6 billion up 2%
ARGENTINA $3.2 billion up 22%

AUSTRALIA/NZ $7.9 billion up 10%

The top 5 therapy classes at ATC3 level in the 12 months to November 2008 were:

1. C10A – Cholesterol & trigly. regulators
2. A2B – Antiulcerants
3. N6A – Antidepressants & mood stabilisers
4. N5A – Antipsychotics
5. N3A – Anti-epileptics

The top 5 products in the 12 months to November 2008 were:

1. Lipitor
2. Plavix
3. Nexium
4. Seretide/Advair
5. Enbrel

The top 5 corporations in the 12 months to November 2008 were:

1. Pfizer
2. GlaxoSmithKline
3. AstraZeneca
4. Novartis
5. Sanofi-Aventis

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963